While at the BS&P agency, I was assigned to publisher Knight-Ridder (now McClatchey) and asked to sell their subscription-based service called 'Dialog.' An online tool for finding articles, abstracts and citations. Upon further research, I found the service could query upwards of 330 million different documents. I thought, "Wow, that's really pounding it out"– thus my jackhammer plugged into a computer idea. The print ad ran full spread in Fortune and BusinessWeek for several months. John Cohen was the photographer and Steve Horowitz wrote the copy.
While at the BS&P agency, I was assigned to publisher Knight-Ridder (now McClatchey) and asked to sell their subscription-based service called 'Dialog.' An online tool for finding articles, abstracts and citations. Upon further research, I found the service could query upwards of 330 million different documents. I thought, "Wow, that's really pounding it out"– thus my jackhammer plugged into a computer idea. The print ad ran full spread in Fortune and BusinessWeek for several months. John Cohen was the photographer and Steve Horowitz wrote the copy.
