Friday, February 27, 2009

Hardee's

I was part of the creative team that created a campaign called 'Real Food. Real People.' for Hardee's, the nation's the third-largest burger chain. Reporting directly to Rick Boyko at Ogilvy & Mather/NY, I was responsible for designing such things as in-store displays, billboards, print ads and tv spots. We filmed folks at franchises all across the country enjoying their meals and telling their stories.