One sees a little bit of everything on bus shelters these days – from a sexy model drinking a martini to an ad for wart removal. So when we approached designing an outdoor campaign for Miami's hip, contemporary art museum, we wanted to stick out in an unexpected way. So we took the typical types of headlines one would see on outdoor but gave them an extremely low price. The shock of seeing an oil change service for a mere five bucks definitely turned heads. And copy explains "Experience what contemporary art does for one's mind, admission $5." AD/Illustration: Chris Patir, CD/Copywriter: me.
In the last decade, my art/creative direction work has been featured in various places such as
People, USA Today, Vogue, Harper's Bazaar, Rolling Stone, Sports Illustrated, The New York Times, The Wall Street Journal, South Florida Business Journal, The Miami Herald, Print, Communication Arts, The One Show, The Clios, The Andys, as well as several bathroom stalls in biker bars throughout South Florida. • I have lived in ten different states and The Sunshine State is my favorite. I'm an avid art collector and cyclist. I've taught at the Miami Ad School for 6 years and have a highly impractical attachment to old
motorcycles. I live in Boca Raton, FL.