One sees a little bit of everything on bus shelters these days – from a sexy model drinking a martini to an ad for wart removal. So when we approached designing an outdoor campaign for Miami's hip, contemporary art museum, we wanted to stick out in an unexpected way. So we took the typical types of headlines one would see on outdoor but gave them an extremely low price. The shock of seeing an oil change service for a mere five bucks definitely turned heads. And copy explains "Experience what contemporary art does for one's mind, admission $5." AD/Illustration: Chris Patir, CD/Copywriter: me.
