When American City Business Journals was headquartered in Kansas City, my company proposed a national billboard campaign in which individual markets could snipe in their individual paper's masthead into an outdoor campaign. Although the corporate marketing director Bob Silvy loved the creative very much, his budget for the year had already been spent. Nonetheless, the creative is still for sale and while some publishing companies are having a tough go at it lately, I hope to have these ACBJ boards lovingly posted in your city someday soon. • Copywriting credit goes to Jim Houck.
