A brand of fine Italian sunglasses that has been around since 1917. The brand was purchased by Luxottica who continues to make them in the historical factory in Lauriano (Turin).While at BS&P, I was asked to do a campaign for an Academy Awards push in the Los Angeles market to promote their exclusive boutique on Rodeo Drive in Beverly Hills. The magazine print portion to run in Vogue and GQ using their celebrity supermodel Carol Alt. For the radio, the campaign won gold in the local, district, and National Addy competition.
Below is one of our outdoor executions that was placed on Sunset Boulevard. I asked that the outdoor company to build a structure for the sunglass frame to make our photographic billboard wrap actually 3-D.
