When I was at Ogilvy & Mather - New York, I worked with Ray Johnson and Marsha Murray on the American Express 'Charge Against Hunger' campaign. The
program in which American Express donated three cents from every transaction to fight hunger. The tv spots featured Bill Shore, founder and executive director of Share Our Strength (SOS), and aired on
NBC, ABC, CBS and
FOX networks raising $21 million. The campaign has been recognized as a leading example of effective cause-related marketing by industry and opinion leaders including the
Harvard Business Review and
BusinessWeek.
When I was at Ogilvy & Mather - New York, I worked with Ray Johnson and Marsha Murray on the American Express 'Charge Against Hunger' campaign. The 
program in which American Express donated three cents from every transaction to fight hunger. The tv spots featured Bill Shore, founder and executive director of Share Our Strength (SOS), and aired on NBC, ABC, CBS and FOX networks raising $21 million. The campaign has been recognized as a leading example of effective cause-related marketing by industry and opinion leaders including the Harvard Business Review and BusinessWeek.
