Most bank advertising is instantly forgettable, so when asked to do a newspaper campaign for checking accounts, I wanted to do something that would stick out and be noticed.What's funny about checkbooks is that they're always handy and easy to grab and be used for things other than a banking instrument – like a windshield scraper or a doorstop. My partner Mitch Koch and I thought about these funny uses and made our campaign around them. We then took the mandatory hard-sell account information and subtly inserted one funny in the middle of it. The campaign ran in The Miami Herald and various newspapers throughout South Florida.
Agency: BS&P. Photographer: Andrew Kaufmann.
