Michele Watches is a sophisticated fashion watch brand that I helped launch in Miami. It was named after the daughter of Jack Barouh, the company's founder. Barouh learned the watch trade from his father, Maurice, who owned watchmaker Tempus International in Belgium. Watch giant Fossil bought Michele Watches in 2004, but Barouh still runs the company, and his daughter, Michele, is now creative director.While at BS&P, I was asked to redesign their logo and do a print campaign for Ocean Drive magazine. We did stark fisheye shots using some of Miami's top models – including Heather Davis who had her acting debut in Bad Boys. Below is a couple of the print executions that appeared in the publication.
