Our client needed to identify the reason why their branded flowers (a type of distribution that goes directly to the florist) are superior to the flowers hand-picked at the wholesaler. So we arrived at an 'untouchable quality' strategy and used the headline, "How many people handle your flowe
rs before you do?" The spread ad ran in flower trade publications and had a record number on inquiries for the company. The ad was featured in the 'Exhibit' section of Communication Arts magazine and won a National Addy award.Credits include Steve Horowitz, Joe Perz, Steve Kupinsky and myself.
