Tri Rail runs commuter trains in South Florida serving West Palm Beach, Fort Lauderdale and the Miami area. The organization hired the BS&P agency to stimulate ridership with an advertising campaign.For the television commercials we hired ex-SNL alum, parody director Matthew Meshekov to produce a series of funny spots. After looking at most of the available real people talent in Miami, we settled on a cast of 9 to act in our various spots.
The creative team included Rob Stewart, Joe Perz, Robert Maya, Sherri Fritzon and myself. The campaign received 'Best of Show' at the Show South advertising competition.
