Last year, while Creative Director at S/A, we pitched against several other South Florida agencies and won a 6-spot radio assignment from Heineken Caribbean. To produce the spots we employed twelve, very diverse, voice-over talents to create the various characters in our scripts. The spots were translated and recorded in English, French, Spanish and Dutch for the various islands. Roxanne Drolet/Los An
geles helped us with the original music.The spots are currently being playing throughout some 19 different islands in the Caribbean including; The Dominican Republic, Puerto Rico, Jamaica, Bermuda, Cayman Islands, Barbados, Aruba, Martinique, Haiti, Honduras, Guadeloupe, Martinique, French Guiana and Trinidad & Tobago. Heineken reports the spots are being extremely well received and have extended their media buy for another year.
Creative team included Doug Briscotti, Chris Pastir, Diego Mereoff and myself. The spots took home Local and District Addy Gold. You can play a couple of the spots below. One called 'Caribbean Stomp' which took a team of percussionists many takes of experimentation with various bottles and steel drums to pull off, and the other called 'Latin Groove.'
